Ideas for Businesses

Tips for Corporate Engagement in #GivingTuesday

From our partners at CECP.

#GivingTuesday provides an opportunity for a company to share the good news of its program’s accomplishments year round and communicate its values. Think of #GivingTuesday as a way to make progress toward a goal you already have, and join in on the natural energy and momentum of the day. 

Any act of good counts; the power in it is the collection of good deeds on this one day.  This will look different for every company; what works for one company is not necessarily right for your company. The audience may be internal or external: a platform to connect with your employees, customers, or the general public.

Be nimble and open; there’s no need to overcomplicate the way your company joins in. If you joined #GivingTuesday last year, stretch a little. If you’re new to #GivingTuesday, try it out!  #GivingTuesday proved itself last year; there were more than 2,500 recognized #GivingTuesday partners!

Here are some specific ways to celebrate:

CEO Leadership

  • Have your CEO or other corporate leaders:
    • Meet with the head of one of your grantee organizations to discuss goals, and announce a new commitment.
    • Remind employees of your matching policy and encourage them to make a gift on #GivingTuesday. 
    • Announce a new charitable commitment on #GivingTuesday. 
    • Ask employees to tweet their favorite company-sponsored volunteer moment of the year. 
    • Share with employees results from philanthropic and/or volunteer initiatives from the past year and opportunities for the coming year.

Partnership

  • Host a luncheon of nonprofit leaders in your signature funding area, or have a volunteer fair in the company cafeteria.
  • Brainstorm ways to celebrate with a grantee: you don’t have to have all of the answers.  
  • Partner with other companies aligned with your signature funding area through a social media campaign (tweet/post the impact of your collective efforts).
  • Announce a new nonprofit or corporate partnership that strives to move the needle on a societal issue.

Innovation

  • Give out charity gift cards, from organizations such as DonorsChoose.org and Global Giving, to managers to distribute to staff.  
  • Summarize a few of your proudest moments over the last year and celebrate those on your Intranet site or in an Op-Ed to the local paper. 
  • Encourage employees to use the hashtag; educate them on what #GivingTuesday is and let them run with it!

Measurement

  • Do something that you can report quantitatively:
    • Commit a portion of company proceeds from Black Friday and/or Cyber Monday to your favorite cause.
    • Increase the company side of the dollar-for-dollar employee matching gift policy or launch a new policy on #GivingTuesday.
    • Report on total amount committed and/or number of employee volunteer hours served that year.
    • Give employees a paid day to volunteer.
    • Make it easier for employees and customers to give, such as through Facebook, reddit Donate, Square, point-of-purchase options, apps.

Want to learn about pro bono giving?  Identify which of the 8 models of volunteering for community and business impact would work for your organization and learn how to make the business case for a pro bono program at your company.