In just two weeks, on December 3, #GivingTuesday will be here! To help get all #GivingTuesday ambassadors ready for the big day, the data experts at Blackbaud have gathered some key statistics and trends from last year’s giving season to today. Feel free to share these informative statistics with your communities in getting ready for the big day!

Key Facts & Statistics:

  • Blackbaud processed more than $10 million in online donations on the inaugural #GivingTuesday (Nov. 27, 2012) for its nonprofit customers – a 53% increase over the same day the previous year.
  • Charitable giving in 2013 is recovering, albeit slowly. According toThe Blackbaud Index, through September, overall giving YTD is up 4.5% over 2012 – more than 3x the growth rate at this time last year (1.4%).
  • Giving during the holiday season is critical for nonprofits, with 1/3 of all giving taking place the last 3 months of the year.
  • Eighteen percent of all charitable giving to nonprofits in the United States occurs in December. That rises to 22 percent when you look at just the online channel.
  • In 2012, overall giving during the holiday season jumped nearly 6% while online giving increased a whopping 19% from 2011. We expect a similar trend in 2013.
  • Healthcare (18.9%), Environment & Animal Welfare (18.4%) and Public & Society Benefit (16.8%) sectors saw the largest jump in online giving during the 2012 holiday season. We except a similar trend in 2013
  • During the 2012 holiday season, online giving (19.1%) outpaced retail ecommerce (15.1%) growth. We expect online giving to outpace retail ecommerce growth this year as well.
  • Following the recent Typhoon in the Philippines,Blackbaudhas seen a steady increase in giving to organizations that traditionally raise money for disaster relief. However, it is not on the scale of Haiti in 2010 or Sandy last year. (Giving peaks within the first 3 to 5 days of the disaster, so this is unlikely to dramatically change.)

Questions about Blackbaud and their Idea Lab? Contact Melanie Mathos at

Image Credit: Blackbaud